R-Concept is a company specialising in the creation of mechanical and electrotechnical parts in stainless steel. This ranges from design with a team of engineers to installation on the customer’s premises. They work mainly for the pharmaceutical and agri-food sectors.
Description de la réalisation
R-Concept decided to boost its communication tools. They redesigned the website and brochures, and naturally also turned their attention to video. The initial request was to create a general presentation video. In discussion with them, we decided it would be more appropriate to create a corporate video to present the company’s main themes, but also to produce 4 additional videos to present the 4 departments.
This is a good example of value for money, because we were on site to produce images and instead of having one general video, they ended up with 4 additional videos that will enable targeted prospecting.
The first step was to fully understand how the company operated, the key points to highlight, and how to get the important messages across. From there, we submitted the scripts and were able to launch the project.
Filming was carried out with a team of 2 people (a director and a cameraman) over a day and a half so that we could take the time to produce a 100% quality set of images. The videos are a mixture of interviews, aerial views and images of the workshop.
They are designed to show the full range of R-Concept’s expertise.
Post-production was completed in 4 days. The result was dynamic and effective editing. The customer was able to come back to us with relevant comments, so that we could be as accurate as possible with the reality of his business. In the end, he received 5 videos that he can use on his website, at trade fairs and on social networks. The presentation video has been translated and subtitled in English in order to reach the international market. In a second phase, we plan to showcase 3 projects to demonstrate the full range of R-Concept’s expertise.