Monsieur Pneus specialises in car tyres. It has a huge choice of models and a proven track record with its customers.
Description de la réalisation
We were contacted by the person in charge of communications at Monsieur Pneus. She wanted to develop video communication on social networks. The idea was to tackle one theme per video. The video could show a service or a product, but it could also be linked to current events (winter tyres, summer promotions, etc.).
Based on this approach, we set up scenarios combining information, promotion and humour to grab viewers’ attention from the very first seconds. By creating a link using the boss as the main actor and his recognisable look, we were able to create a coherent series where episodes could be filmed as and when required.
Once each script has been validated, we shoot 2 capsules in one day. This pace allows us to keep a tight rein on our budget. On the other hand, it requires a great deal of preparation in advance so that we have the time to shoot high-quality images while keeping to a very tight schedule.
Each clip takes a maximum of one day to edit. Good preparation upstream saves time in post-production and means that we can deliver quality videos while respecting the client’s constraints.
In the end, we supply each video in 2 formats: 16/9 for the website and square for the social networks.