Nespresso is a trademark of Société des Produits Nestlé. Positioned in the pod coffee market, it offers coffee machines that use capsules.
I enjoy working with Mathieu. He’s very efficient and the results are top quality. I particularly appreciate the spirit of continuous improvement, as he shares his tips and tricks as the jobs evolve.
Virginie Aerts
Designer of the Nespresso Belgium live programme
Description de la réalisation
As part of its strategy to enhance the customer experience, Nespresso has been organising cooking workshops with coffee-based recipes for several years now. With the COVID having blocked these events, they decided to extend the experience by Live Streaming. So we produced a series of live broadcasts in their Brussels shop based on the format of a cooking show, but with some added interactivity.
We suggested using Sli.do as the broadcasting platform. This enabled us to have a real exchange with the viewers. This ranged from Q&A to a series of quizzes that enabled us to do a little market research. At the end of each live show, Nespresso received a full analysis (audience, interactions, etc.).
As the experiment was a success with members, the format continues to be used regularly.