BYD Auto was originally a Chinese battery manufacturer that diversified into the automotive sector in 2003. Since then, it has developed a number of vehicles, initially for the Chinese market but more recently with models available in the rest of the world.
Description de la réalisation
As part of the brand’s development in Belgium, BYD Belgium has decided to set up information sessions for fleet managers. In order to reach as many people as possible, they decided to do this live.
It was against this backdrop that we were recruited to develop the initial format (a simple remote meeting) into a high-quality live event.
At the same time, we took the opportunity to shoot a series of explanatory capsules for the social networks. In addition, from the full replay of the live event, a series of capsules will have been extracted which will also be broadcast on social networks.