Designed to explain something to professionals or the general public and patients, these kinds of videos come in many different forms. That means that they require meticulous preparation, considerable thought and a creative eye in order to achieve their goals and reach their target audience.

The art of producing medical and scientific audiovisual content

Medical videos are essentially designed to provide information to different audiences about new services, equipment and techniques. They might be intended to serve an educational purpose, raise awareness or even as a recruitment tool.

But when dealing with subjects as complex as medicine and/or science, it is important to identify your target audience so that you can choose the right language, including the right visual language, to use.

Injecting some emotion into medical videos

When dealing with these subjects, your audiovisual communication must touch the audience’s emotions if it is going to succeed. Our role will involve defining this audience with you so that we can do everything possible to achieve this.

This might mean tweaking the vocabulary, the angles and the contextualisation in order to make your medical video as accessible as possible.

In contrast, you will need to take a more direct approach when targeting medical professionals. Whatever the situation, you need to think about this target audience when preparing the script and the audiovisual language.

The benefits of using a seasoned audiovisual production agency

As well as boasting cutting-edge audiovisual equipment, this is by no means the first time our team has produced a medical video. Mathieu Blanchart has extensive experience in this field! His involvement in a science programme for Belgian television honed his ability to make complex subjects more accessible. And with this experience under his belt, he went on to shoot more fantastic content for a large number of hospitals. Filming in operation rooms, interviewing patients, introducing services, awareness-raising campaigns… all of this has turned him into an expert in this very specific genre.